Craig M. Booth
Who I Work With  ·  For Founders

The Founder's Technical Partner

Fractional CTO support for founders making high-stakes product, AI, and architecture decisions.

Building a company already asks more of you than most people understand.

You're trying to find customers, shape the product, manage cash, recruit well, keep promises, and make hundreds of decisions with partial information. Then AI enters the picture, and suddenly every decision feels like it has another layer: should we be building with it, buying it, automating with it, defending against it, or explaining why we are not using it yet?

It can feel like there's a narrow window where the right technical choices could create real leverage, and the wrong ones could burn months you do not have. You may not need a full-time CTO, CIO, security lead, or AI strategist. But you do need clear technical judgment from someone who can see both the product opportunity and the operational reality.

The goal is not to make your company sound more "AI-native." The goal is to help you build something useful, durable, and credible without losing your speed.

Is this you?

Who it's for, and who it's not.

A good fit if…
  • You're pre-product or early, and the technical direction is still yours to set
  • You don't have a senior technical leader yet, or you have one and want a second opinion
  • You want guidance built for your stage, not architecture built for a company ten times your size
Probably not if…
  • You mainly need someone to write the day-to-day code
  • You already have a strong senior CTO and a direction you trust
  • You want a yes to a decision you've already made
My approach

Decide the things you can't undo carefully, and everything else quickly.

I help you tell the cheap-to-change decisions from the few that are expensive to reverse, then spend your attention where it actually matters.

We keep the architecture as simple as your stage allows, lean on proven tools, and avoid building what you can buy.

The goal is a foundation that carries you to the next stage, instead of becoming the thing that slows you down.

Typical engagement scopes

A few ways we might work together.

Technical direction review

A focused look at your architecture, stack, and build-versus-buy calls.

Team & hiring guidance

What to hire for first, and how to structure your early engineering team.

Fractional technical leadership

Hands-on guidance through a critical stretch, without a full-time hire.

Most relevant engagements
Hands-On Product Building · Fractional Technology Leadership

Plot a course  ·  the path forward

Let's talk.

Tell me what you're building, and we'll pressure-test the decisions in front of you.